Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Wednesday | 09:00 | 11:55 | Q-A101 |
This course introduces you to cultural and communication perspectives of food. A focus on food allows us to explore the construction and maintenance of social boundaries between inside and outside, private and public, individual and collective. The topic also offers an excellent window into questions of power, and the expression and maintenance of social hierarchies and inequalities. Among our goals: to compare and understand what food and drink mean, in a variety of contexts, both historical and contemporary; to consider how such meanings are entwined with questions of identity, both individual and collective; to critically explore how food and drink are bounded and shaped by relations of power; to look for answers to our time’s pressing concerns such as the sustainability of our food systems and the alienation of the modern consumer.
We approach the study of food in a holistic manner, with the intent of learning concepts that will enable us to think critically about modern processes and contemporary identities using a range of theoretical approaches. Our approach is also dialogical and collaborative in that we constantly try to understand different points of view. Third, we focus on ethnographic perspectives and methodologies in particular and examine meaning, power and change as they are expressed and negotiated in everyday contexts.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | Q-604 |
Thursday | 16:55 | 18:15 | Q-604 |
Topics change each semester- see the current Academic Schedule for current course descriptions.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Thursday | 12:10 | 15:05 | Q-604 |
Topics change each semester- see the current Academic Schedule for current course descriptions.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 13:45 | 15:05 | C-501 |
Thursday | 13:45 | 15:05 | C-501 |
Topics change each semester- see the current Academic Schedule for current course descriptions.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | PL-2 |
Friday | 12:10 | 13:30 | PL-2 |
Introduces Web publishing in 12 sessions. Students will learn the basics of HTML and the use of at least one HTML editor. Site publishing including file structures, image and sound files will be covered.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 16:55 | 18:15 | C-302 |
Introduces the field of computer science and the fundamental concepts of programming from an object-oriented perspective using the programming language Java. Starts with practical problem-solving and leads to the study and analysis of simple algorithms, data types, control structures, and use of simple data structures such as arrays and strings.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Friday | 13:45 | 15:05 | C-302 |
Tuesday | 13:45 | 16:40 | C-302 |
This project-based course introduces data science by looking at the whole cycle of activities involved in data science projects. Students will learn how to think about problems with rigor and creativity, ethically applying data science skills to address those problems. The course project will address the theoretical, mathematical and computational challenges involved in data science.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 12:10 | 13:30 | Q-704 |
Friday | 12:10 | 13:30 | Q-704 |
Uses predefined classes and class libraries to introduce standard data structures (stacks, queues, sets, trees, and graphs). Studies and implements algorithms for string-searching, sorting, trees and graph traversals. Introduces algorithm complexity analysis and big-Oh (O,,) notation.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Tuesday | 10:35 | 11:55 | C-302 |
Friday | 10:35 | 11:55 | C-302 |
The course explains through an architecture perspective the principles and practice of computer networking, with emphasis on the Internet and on pervasive computing. The following topics will be covered: structure and components of distributed systems, layered ISO/OSI architectures, protocols, local Area Networks, wide area networking issues including routing, flow control. Some advanced topics will also be covered such as pervasive computing, ad-hoc networks, security and privacy.
| Day | Start Time | End Time | Room |
|---|---|---|---|
Monday | 09:00 | 10:20 | C-302 |
Thursday | 09:00 | 10:20 | C-302 |