Course Catalog

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Course Catalog

MARKET RESEARCH (BA3040)

Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.

CONSUMER BEHAVIOR (BA3044)

Consumer behavior lies at the crossroads of marketing, psychology, economics and anthropology. We employ theories developed in these fields to help predict how consumers will respond to various marketing stimuli. We examine the impact of purchase involvement on consumer decision making; the various kinds of decision models used by consumers; and the influence of attitude, culture, demographics, emotions, learning, memory, motivation, personality and perception on our behavior as consumers. Consumer behavior attempts to understand the consumption activities of individuals as opposed to markets.

INTERNATIONAL FINANCIAL MARKETS (BA3050)

Following an introduction to the International Monetary System and Foreign Exchange Markets, students explore spot and spot-forward arbitrage. They also engage in a FX trading competition using a demo platform. Once students absorb the essentials of financial derivatives (options, futures and swaps), we move to the practical application of these tools. Hedging theories and a basic tool-kit assist students in completing more complex FX and interest rate hedging exercises and case studies. Each semester we explore selected topics, such as Private Equity or the Regulation of the Futures Market, in collaboration with guest speakers.

DISASTERS MANAGEMENT (BA3055)

The major purpose of this course is to identify common threads through different major disasters throughout the world and from this examination draw lessons learnt that ought to be applied to limit their recurrence and mitigate the human and financial pain they spawn. The key question posed and framework for study: How are the myriad technical, emotional, economic, legal, public policy, financial, communications, ethics and international relations issues that necessarily arise in disasters best handled? Once posed we will develop an analytical framework for the implementation of the practical action in disaster prevention, mitigation and remediation.

OPERATIONS MANAGEMENT (BA3070)

This course is designed to introduce students to the strategic importance of various operations decisions (process and plant layout, capacity planning, job design, forecasting, quality control, inventory and supply chain management). We take both a theoretical and practical approach, beginning with a brief review of the fundamental purpose of management. We explore the strategic role of operations, study some of the problems and challenges that managers face and examine the theories and strategic tools available to tackle these issues. We take this a little further by analyzing how managerial philosophy, attitudes toward work, technology and culture can affect successful implementation of an operations strategy.

LEGAL ENVIRONMENT OF BUSINESS (BA3075)

Students will examine the legal process and the legal environment within which business must operate, as well as the interrelationship of government and business. Students develop an understanding of the methods by which legal decisions are formulated as they affect both individual rights and business transactions.

INTERNATIONAL BUSINESS LAW (BA3084)

Briefly examines the great legal families in the world: Common Law, Civil Law, Socialist Law, and Islamic Law. Within the Civil Law family, emphasizes French Contract Law and then explores the law of the European Union. Studies the legal aspects of international business transactions and uses major international and European projects to examine the principles discussed.

PROJECT PRACTICUM (BA3096)

The Management Project Practicum offers students majoring or minoring in the programs offered by the Economics & Management department an opportunity to synthesize and apply the skills, knowledge and techniques learned in previous management courses. Students enrolled in the practicum will work with a team on an actual client project and receive valuable feedback from the group, the course faculty, and the client. The course requires in-class work as well as significant work outside of class each week. Depending on the project, the project work may need to be completed in groups or independently outside of the traditional classroom context. The specifics regarding course meetings and scope of work will be developed starting the first day of the course.

INTERNSHIP (BA3098)

Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits.