Course Catalog

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Course Catalog

SENIOR PROJECT (AR4095)

A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://aupforms.formstack.com/workflows/senior_project)

MARKETING PARIS (BA1018)

Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.

INTRODUCTION TO THE BUSINESS EXPERIENCE (BA1020)

Teams of student-managers compete in an integrated, international business simulation designed to introduce them to business concepts. Students will manage a company operating in the international action-capture camera and drones markets. Using a hands-on experiential approach, teams make management, marketing, human resources, operations, finance and corporate social responsibility decisions that allow them to meet their firm’s objectives over ten fiscal years. Students are graded on company performance, and on individual and group analysis of the situation at hand. Please note this course has a fee.

FIRSTBRIDGE IN INTERNATIONAL BUSINESS (BA1099)

Firstbridge courses are offered to degree seeking freshmen and registration is done via webform in pre-arrival checklist.

FINANCIAL ACCOUNTING (BA2001)

This course introduces students to the financial accounting cycle and financial reporting for corporations. Students learn how to measure and record accounting data and prepare financial statements. At the end of the course, students choose a company and do an analysis of their financial statements, comparing their company against a competitor company, using financial ratios.

MANAGERIAL ACCOUNTING (BA2002)

Provides a basic introduction to the concepts of accounting for purposes of management control and management decision-making. Topics include: budgeting, budget variance analysis, cost-volume-profit relationships, product cost accounting, segment reporting and differential analysis.

ACCOUNTING FOR DECISION MAKING (BA2003)

This is an introductory level accounting course that encompasses key concepts of financial reporting, managerial accounting, and analysis. Using a hands-on experiential approach, students compete in a “real-world” business simulation. Teams apply key accounting concepts and tools to make strategic management, marketing, new product design, operations, and finance decisions and analyze their impact on market position and business performance.

INTERCULTURAL MANAGEMENT (BA2009)

Stimulating the intercultural sensitivity, understanding and managing cultural differences are vital business concerns. This course examines different cultures and mindsets, the fundamental elements of intercultural management, and working in an international context: organization, leadership, multicultural teams, intercultural communication, meetings and presentations, manners and taboos. The impact of cultural differences is examined in key activities (managing, communicating, coaching, decision-making, organizing, controlling); and key situations (meetings, negotiations, presentations, sales calls).

ENTREPRENEURSHIP & NEW VENTURES (BA2010)

This course provides the student with the basic understanding of small business management and the activities required for the planning and creation of new enterprises.ntrepreneurial spirit, opportunity identification, new ventures selection, ownership options, legal and tax issues will be discussed.tudents apply concepts and tools to evaluate market opportunities and, most importantly, will develop a business model. Special attention is given to entrepreneurship in an international setting.